In the marketing world, it is now common knowledge that personalised messaging and engaging customer experience drives retention, which should naturally lead to increased revenue growth. Indeed, in terms of marketing optimisation in the iGaming world, there has been a switch from designing a journey for a whole group of players, to optimising journeys for specific individuals.
What is a customer journey?
A customer journey refers to the weaving together of every touchpoint that a customer interacts with, and it is necessary to acquire such data by tracking and analysing customer actions within a session. This data then provides marketing professionals with a powerful tool to engage with individual customers on a personal level, which is at the core of any optimised customer journey.
To understand the best way of delivering timely information that boosts engagement and player retention, it is vital that your marketing platform collects the relevant data on how users access and react to this information – in real-time – to enable you to optimise your campaigns on demand.
Real time player engagement with AXON
This very approach was previously only used with VIPs, where unique journeys were created to optimise player retention among high-rollers. However, through AXON’s segmentation engine and camapign automation, we empower iGaming companies to offer a high level of personalisation to all users – which simply would not be possible to recreate manually.
AXON therefore offers an intuitive way for iGaming marketers to optimise player journeys by sending the right message to the right player at the right time. With the ability to customise a journey to a player’s unique actions and requirements, iGaming companies can engage their players in a way they never could before.
By combining big data with the right marketing platform, the player journey becomes infinitely customisable and a central driver of growth for iGaming companies. Through its various modules, AXON offers features such as real-time segmentation, campaign automation, and journey optimisation. Contact us at Computime Software for more information on how AXON can help take your iGaming business to the next level.